Cataloging Nostalgia in Wishbooks

christmas catalogs gijoe

The holiday seasons is coming up and while I was typing up both of my G.I. JOE-centric posts (Deep Six w/ Killer Whale – Auction Miss! & Big Lob Makes His Move! Yo Joe!) it got me thinking about what has to now be considered a semi-unique experience that kids my age had that probably isn’t as prevalent today, at least in the exact form. I know you can surf the web and find anything on a whim and a click, enlarge, magnify, and even throw it in a gallery or flickr and claim it as your own, but when I think about my childhood and Christmas, catalogs played a big part in the build up. In particular, the Sears Christmas Wish Book.

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